In India, change is hard because it has always been communicated as a sermon, not as an action.
Cutting Paani – Using tea as an inspiration to save water.
We used the cultural habit of asking for a half a glass of chai to save half a glass of water, at home, office and restaurants.
WITHIN 3 MONTHS OF THE CAMPAIGN, LIVPURE MANAGED TO ACHIEVE A JUMP OF 31% IN ONLINE SALES.
THE TOTAL VIDEO VIEWS FOR THE CAMPAIGN ON YOUTUBE WERE 5.5 MILLION IN 3 MONTHS.
THE TOTAL IMPRESSIONS FOR THE CAMPAIGN WERE 149.6 MILLION.
THE CAMPAIGN ENGAGED 17.6 MILLION PEOPLE IN 3 MONTHS.
THE GOVERNMENT OF HIMACHAL PRADESH ASKED LIVPURE TO USE “CUTTING PAANI” HELP RESOLVE THE WATER CRISIS IN SHIMLA.