The most sensitive political discussions in India happen over food, because eating is an occasion when people let their guard down.
An unofficial exit poll – with a burger in lead of the covert mission.
Giving our burgers an election makeover by naming them after India’s biggest political parties, helping youngsters express their choice through burgers.
THE CAMPAIGN HELPED MONSTER INDIA ACHIEVE ITS HIGHEST WEBSITE VISITS, SINCE 2013!
NEW USERS FOR MONSTER INCREASED BY A WHOPPING 58%. THIS WAS TWICE THE TARGET CREATED FOR US!
DURING THE DURATION OF THE CAMPAIGN, OVERALL WEBSITE VISITS INCREASED BY 37%.
CAMPAIGN DELIVERED CTR OF 1%, WHICH CRUSHED THE INDUSTRY BENCHMARK OF 0.2-0.5%.
THE CAMPAIGN HELPED MONSTER INDIA INCREASE ITS JOBS VIEWS BY 12%, COMPARED TO ITS 5-YEAR AVERAGE OF 4%.
THE AVERAGE APPLICATIONS PER JOB-POST INCREASED BY 6%, THE HIGHEST IN 5 YEARS.