The Challenge:

Introducing the conversation of quality in a category obsessed with volumes.

The Insight:

Dearth of jobs is forcing Indians to over-work and sacrifice personal life to demonstrate their commitment towards retaining their jobs.

The Idea:

Official supporter of work-life balance: shifting the conversation from finding jobs to finding a job with proper work-life balance.

Bringing
the Idea to Life:

A satirical depiction of the tragedy in the lives of those, who live without work-life balance.

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RESULTS

THE CAMPAIGN HELPED MONSTER INDIA ACHIEVE ITS HIGHEST WEBSITE VISITS, SINCE 2013!

NEW USERS FOR MONSTER INCREASED BY A WHOPPING 58%. THIS WAS TWICE THE TARGET CREATED FOR US!

DURING THE DURATION OF THE CAMPAIGN, OVERALL WEBSITE VISITS INCREASED BY 37%.

CAMPAIGN DELIVERED CTR OF 1%, WHICH CRUSHED THE INDUSTRY BENCHMARK OF 0.2-0.5%.

THE CAMPAIGN HELPED MONSTER INDIA INCREASE ITS JOBS VIEWS BY 12%, COMPARED TO ITS 5-YEAR AVERAGE OF 4%.

THE AVERAGE APPLICATIONS PER JOB-POST INCREASED BY 6%, THE HIGHEST IN 5 YEARS.