7rivers

Launched by Anheuser-Busch InBev in 2019, 7 Rivers Co., is an Indian brewery which created two locally sourced wheat beer variants, Macha and Veere. These locally-brewed beers soon became a consumer favourite given its unique flavour profile and price point.

WE PARTNERED ON
The Brand Strategy, Guidelines, Launch, and a full-fledged digital campaign surrounding the launch.

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